September 2020 - The clay court event at Hamburg's Rothenbaum is one of the world's classic tennis tournaments. It's not only due to the coronavirus pandemic that the Hamburg European Open has reinvented itself for its 114th run. The Hamburg Commercial Bank is sponsoring the ATP tournament for the first time.
When the spin serves fly over the net, hard volleys leave their mark in the sand or singles and doubles players decide the winners and losers in critical tie-breaks this Saturday until September 27 at Hamburg's esteemed Rothenbaum, the motto will be "Game. Set. Hamburg Commercial Bank". The bank is the newest sponsor of Germany's oldest tennis tournament – the Hamburg European Open – in its 114th run. The private commercial bank's logo will adorn the players' benches in the Center Court and Match Court and will be prominently displayed on a banner in the Center Court. This is the best place for messages: Even with strict coronavirus restrictions in place, 2,300 spectators are allowed to watch the most exciting matches on the Center Court.
"We're delighted that Hamburg Commercial Bank has joined us an important partner for our tournament. It's fantastic and a great signal that the bank, with its roots in Hamburg, supports our tradition-rich sporting event and shows social commitment in its home region," says Tournament Director Sandra Reichel.
"The Hamburg European Open's new start under the leadership of Ms. Reichel over the past year has set the standard for how an event can continue to develop and undergo a rejuvenation. This is a strong performance and a thrilling journey – as a privatized bank, the HCOB is also on the path to a new and successful future," says Stefan Ermisch, CEO of Hamburg Commercial Bank. "The Hamburg European Open is one of the Hanseatic city's top sporting events, and we're looking forward to enjoying an exciting tournament both with and on behalf of the people of Hamburg."
The Hamburg European Open will take place from September 19 to 27 at the refurbished Rothenbaum tennis stadium. There are five top ten players on the entry list, which is headed by the Russian world number five Daniil Medvedev and the world number six Stefanos Tsitsipas from Greece, the winner of the ATP finals in London. The German winners of last year's French Open, Kevin Krawietz and Andreas Mies, are among those competing in the doubles competition.