New name - Hamburg Commercial Bank starts brand roll-out
- Bank with new corporate identity: campaign initially digital – focus on b2b
- Growth initiatives launched, primarily for real estate and renewable energies
- CEO Stefan Ermisch: “We aim to have measurable success in the client business and be a top employer firmly anchored in the competition”
Hamburg/Kiel, February 4, 2019 - The renaming of HSH Nordbank as the private commercial bank Hamburg Commercial Bank was formally completed with today’s entry in the commercial registers of Hamburg and Kiel.
This means that just two months following the completion of privatisation the Hamburg-based bank can also make a fresh start in terms of its design. As a first step, the commercial bank from the north will be promoted almost exclusively in digital media, and the profile of the new branding will be raised. As of March, the Bank will also feature on stationary advertising spaces, for example at airports and classic out-of-home locations.
The Bank is resolutely building on the solid, key pillars of its predecessor bank. It is starting life unencumbered by legacy assets, with a solid capitalisation, a skilled and motivated team and with strong shareholders who possess considerable experience of the financial sector. “We will expand our radius, streamline our structures, approach our tasks pragmatically and raise our profitability. In this way we, as Hamburg Commercial Bank, will assert ourselves on the market as the commercial bank for the right clients”, stated CEO Stefan Ermisch.
The specialists at Hamburg Commercial Bank undertake their corporate client business with experience and in-depth sector knowledge, always closely linked with the Bank’s focused capital markets business. The commercial bank is among the market leaders in commercial project finance in the real estate, renewable energies and infrastructure segments. The emphasis in shipping is on the international business, as the Bank is present here not just in Hamburg but also at the major locations of Athens and Singapore.
The Bank is casting its eyes ahead and, since its privatisation in late November, has already set priorities in the development of its business. “Starting from our consolidated position in Germany we will also become active beyond the borders, for example in the commercial real estate business. We will continue to expand our international presence in project finance for renewable energies with a due sense of proportion”, said Stefan Ermisch.
Hamburg Commercial Bank AG is the first landesbank to be privatised (formerly HSH Nordbank) in Germany. Since 28 November 2018, it has had the following independent shareholders: Cerberus Capital Management, J.C. Flowers & Co. LLC, GoldenTree Asset Management LP and BAWAG or funds initiated by them.
The information contained in this press release does not constitute an offer for the sale of any type of Hamburg Commercial Bank AG securities. Securities of Hamburg Commercial Bank AG may not be sold in the United States without registration pursuant to US securities legislation, unless such a sale takes place on the basis of relevant exceptional provisions.
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